The best Side of Johnnie Walker Blue Label Ultra

The Ultra bottle is the result of a five-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging doable even though retaining the posh aura in the franchise and its Particular blend of whiskies, which involve ultra-rare Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

This new, light-weight bottle is usually a factor of exquisite attractiveness; but additional importantly, it demonstrates what can be done On the subject of lightweighting glass. We will carry on applying these learnings across our variety, taking much more progressive strides as we look to the way forward for Scotch.”

Johnnie Walker’s five years of research and progress have meant the knowledge received is becoming used across the number of Diageo items.

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Along with exterior glass makers, the brand name rethought all aspects of how the bottle is intended, designed and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the top with the model’s understanding and analysis, the globe’s lightest 70cl Scotch whisky glass bottle2 . The design will take bold strides and dares to experiment using a recognised paradigm of luxury.  

With less than here 888 bottles released globally, Every bottle is separately numbered and presented inside of a luxury collector’s circumstance.

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Five years back, Johnnie Walker set out with a specific ambition; to maneuver the spirits market ahead. Acquiring seen that many luxurious categories have been heading in a brand new way – ‘sensitive’, instead of ‘major’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all inside the identify of development.

“We took our eyesight to a crew of expert glassmakers and through a 5 year examination-and-learn method gradually learned how to make classy, light-weight glass. The technological difficulties that lightweighting provides led us to incorporate several design and generation technical specs that we couldn't have envisaged In the beginning of our journey; from your prerequisite of the tear fall form which We have now moulded to nonetheless mimic the enduring square kind of Johnnie Walker bottles, to your addition of the protecting cage to allow for the round base, and the hand-generating and filling of each and every unique bottle to avoid damages in output.”

“Rather then hold this new expertise near our chest, we’re fired up to offer a royalty-no cost licence to our granted UK patent to the globe.

“We’re most likely about 12 months from These initial items hitting the market as a result of the lightweighting plan.”

This can be a a person-off bottle for now illustrating the art of your attainable, as being a style and design experiment and redefining lightweight as luxurious. We will keep on to use these learnings throughout the broader Diageo variety.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with created in distilleries which have since closed.

Johnnie Walker set out to progress the spirits business by experimenting with light-weight glass for its luxury whiskies, encouraged with the trend toward 'delicate' rather then 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.